People say that green is definitely the new black. But don’t for a moment feel that finding color inspiration in nature starts and ends using the color green! Becoming enviromentally friendly definitely holds great potential, especially considering just how far this movement could go towards protecting nature and all its beauty. Although the degree to which color can be inspired naturally extends well beyond shades of green.
It’s diversity makes nature an infinite supply of inspiration for first time ideas and approaches to choosing color. Stop and think for just a moment in the sheer variety of natural landscapes which exist throughout the world. Plateaus, valleys, cliffs, oceans, rivers, lakes, brooks, deserts, volcanic islands, botanical gardens, amusement parks, national and state parks, pastures, even a vacation to your local farmer’s market are places with colors inspired naturally.
More often than not nature’s hues don’t shock or invigorate. Instead, colors inspired by nature are comfy, inviting, and pleasing for the eye. Subconsciously, we expect naturally-occurring color combinations to become this way because we’re employed to seeing those colors together either naturally or while using the Pantone Formula Guide Solid Coated. Think earth tone browns and shades of blue that remind us from the earth and sky.
Stretch your imagination and focus on the way color combinations present in nature change using the changing seasons. Picture an environmentally friendly tree-covered mountain range that turns into brilliant yet warm hues of gold, orange, and red during autumn. Or imagine a gently rolling hill overflowing with multi-colored wildflowers that turns 79dexrpky a satiny mound of snowy white throughout the winter season.
Now take that same rolling hill loaded with flowers and imagine how it changes not from season to season, but daily. Picture in mind those vivid floral colors awash in shades of gray being a fierce thunderstorm approaches. Find out how even daily modifications in the weather conditions can trigger new bursts of color inspiration?
The very next time you’re looking for the ideal color combination for your personal fashion or graphic designs, a client’s brand, or perhaps for the launch of the new product that promises to save the planet, let nature inspire you. It’s everywhere you peer even when you’re being placed in the midst a concrete jungle. Once you’ve discovered that perfect nature-inspired scene, matching those colors is easy with your Pantone color system!